Details

Race in the Marketplace


Race in the Marketplace

Crossing Critical Boundaries

von: Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, Sonya A. Grier

23,79 €

Verlag: Palgrave Macmillan
Format: PDF
Veröffentl.: 26.05.2019
ISBN/EAN: 9783030117115
Sprache: englisch

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Beschreibungen

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Table of Content

 

Chapter 1: Introduction                                                                                                Co-Editors

 

Section 1 - Space and Time

 

Chapter 2: Making the mass white: how racial segregation shaped consumer segmentation                                                                                                Marcel Rosa-Salas

 

Chapter 3: Race, markets, and digital technologies: historical and conceptual frameworks                                                                          W. Trevor Jamerson

 

Chapter 4: (Re)visiting the corner store: black youth, gentrification, and food sovereignty                                                                                                              Naya Jones

 

Chapter 5: Beyond whiteness: perspectives on the rise of the pan-asian beauty ideal.                                                                                                                       Jeaney Yip et al.

 

Section 2– Racialization and Intersectionality

 

Chapter 6: Shopping while veiled: an exploration of the experiences of veiled muslim consumers in france                                                                   Ranam Alkayyli

 

Chapter 7: Constructing and critiquing interracial couples on youtube                                                                                                                            Francesca Sobande

 

Chapter 8: Marketing marriage and colorism in india 

Komal Dhillon-Jamerson

 

Chapter 9: ‘Dirty braids’: how hair is disrupting dominant racial narratives in puerto rico post-hurricane maria                                         Jess Vega-Centeno

 

Section 3 – Voices and Modes of Understanding

 

Chapter 10: Are black consumers a bellwether for the nation?: how research on blacks can foreground our understanding of race in the marketplace    

Cassi Pittman Claytor

 

Chapter 11: A loan at last? Race and racism in mortgage lending    

Vanessa Gail Perry

 

Chapter 12: Crowd-based markets: technical progress, civil and social regression                                                                                                      Lauren Rhue

 

Section 4 – Neoliberalism, Markets and Marketization

 

Chapter 13: Cultural justice and collecting: challenging the underrecognition of african american artists                                                    Patricia A. Banks

 

Chapter 14: The new economics of colorism in the skin whitening industry: case of india and nigeria                                                                      Ramya M. Vijaya

 

Chapter 15: Race as a currency? Profitability and racialization in french healthcare institutions                                                             Dorothée Prud’homme

 

Chapter 16: Development by markets: an essay on the continuities of colonial development and racism in africa                                             Samuel Kwaku Bonsu

 

Chapter 17: Afterword                          Rokhaya Diallo (Journalist – France)
Guillaume D. Johnson is a Marketing Scholar at the French National Center for Scientific Research (CNRS) based at the Université Paris-Dauphine, France.Kevin D. Thomas is Assistant Professor of Multicultural Branding at the Diederich College of Communication, Marquette University, USA.Anthony Kwame Harrison is the Gloria D. Smith Professor of Africana Studies at Virginia Tech, USA. Sonya A. Grier is Professor of Marketing at the Kogod School of Business, American University, USA. 
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Offers a critical, cross-disciplinary and internationally-focused overview of the research on topics at the intersection of race and markets across domainsContributes to the creation of a new research area by bringing together the expertise of scholars from diverse methodological positions who investigate RIM issues across disciplinary fields, scholarly domains, and geographical areasInvestigates how race (and its intersecting socio-political constructs – e.g. class, gender, ethnicity, religion, and sexuality) impacts and is impacted by the functioning of various markets (defined as actual or metaphorical spaces of exchange such as retail, healthcare, education, sport, finance etc.)
“Although scholars have explored issues of race and markets for some time, the RIM project takes this research to another level. This book makes a contribution by being both contemporary and collective – by drawing the reader’s attention to current scholarship on race in markets and pulling this work into a single place. These are important conversations fueled by cross-disciplinary scholarship at a time when societies are riven by race-related divisions of power and privilege.”(Rohit Deshpandé, Professor of Marketing, Harvard Business School, USA and author of Fair and Lovely vs. Dark is Beautiful) 

“This book offers a wealth of valuable studies on markets and the ways that they are shaped by race. From long-standing patterns of discriminatory mortgage lending to the operation of race within digital marketplaces, these scholars make a compelling argument for how racial logics are intrinsic to capitalism, but also the ways in which they might be challenged and re-envisioned.” (Sujatha Fernandes, Professor of Political Economy and Sociology at the University of Sydney, Australia and author of Curated Stories: The Uses and Misuses of Storytelling) 

“The Race in the Marketplace group are undertaking some truly important work on a subject that has been for too long sidelined in our discipline. This book should be on every scholars' reading list and discussed widely. I cannot recommend it enough”. (Mark Tadajewski, Professor of Marketing, University of York, UK and Editor of the Journal of Marketing Management)

“The editors have taken advantage of a heretofore missed opportunity to position the topic of race in the foreground of marketplace- focused scholarship as unambiguously as race is positioned in marketing practice.  Moreover, this book will inform scholars of race-related topics in a broad cross section of fields about the hidden influences of markets and marketing in their spheres of interest.  As a public health scholar with a focus on health disparities and social determinants of health, I can envision the development of critical research and curricular initiatives based on the rich content this book offers.” (Shiriki Kumanyika, Chair, Council on Black Health, and Research Professor in Community Health & Prevention, Drexel University Dornsife School of Public Health, USA)

“This book is absolutely necessary because it alerts the world to the reason why race still matters in contemporary market societies. Even though most formal forms of racism (notably apartheid and colonialism) ended years ago, market still seems to work in one direction, thus negating all the gains attained through freedom, and perpetuating the abuse of human rights. This book is a must read.” (Muzi Kuzwayo, former CEO of TBWA / Hunt / Lascaris South Africa and Author of Through Mud and Dust: Marketing to Black South Africans)

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